IDview vs RB2B
They tell you a name. We tell you what to do about it — for about half the price.
RB2B popularised person-level identification, and credit where it is due. But identification is table stakes now. The hard part — deciding which visitor deserves your next hour — is where IDview lives. Roughly 50% less than RB2B, and 100% better at turning a name into a meeting.
Feature by feature
| Capability | IDview | RB2B |
|---|---|---|
| Person-level identification | Yes | |
| Company-level identification | Yes | |
| AI lead scoring against your own ICP | Built in, per tracker | |
| Company intelligence and enrichment | Bytemine & Wiza, included | |
| Unlimited teammates | Every plan | Seat-limited |
| Unlimited trackers and domains | Per-site plans | |
| Live install verification | One click from the tracker | |
| Full session and page-path history | Partial | |
| Anonymous traffic still visible | Hidden | |
| CSV export of everything | Limited | |
| Contract required | No | Annual pushed |
Comparison based on publicly documented RB2B functionality at time of writing. Their product moves; if something here is out of date, tell us and we will correct it.
Price calculator
Move the sliders. Watch the RB2B invoice grow.
Their bill climbs with every website and every seat. Ours doesn't. Set your real numbers and see what you stop paying for.
Modelled on publicly listed RB2B pricing: per-website subscriptions, paid seats beyond a small team, and roughly $199 per 1,000 resolutions. IDview is a flat $0.10 per resolution with unlimited websites, workspaces and teammates.
IDview
$200
per month, everything included
RB2B
$836
per month, plus sites and seats
You keep
$636/mo
That is 76% less than RB2B — $7,632 a year back in your budget, with AI lead scoring and enrichment included instead of billed.
Start on IDviewFour reasons teams move.
A name is not a decision.
Getting a Slack ping with a stranger's name is not intent. IDview tells you how well that person's company matches who you sell to, what they read, how often they came back, and gives you a number and a reason. Your reps work a ranked list, not a firehose.
Enrichment should not be a second invoice.
Most tools identify, then hand you off to a data vendor to find out whether the account is worth anything. IDview runs Bytemine company intelligence and B2B enrichment inside the same product, caches it, and puts it on the company page for free.
Charging per seat is charging for adoption.
Visitor intelligence dies when only two people can log in. Every IDview plan includes unlimited teammates with owner, admin and member roles, so sales, marketing and the founder all see the same feed.
You should be able to see everything.
Anonymous sessions stay in your feed. Full page paths, sources and devices stay in your data. Nothing is trimmed to make a dashboard look cleaner than your traffic really is.
Running both? Good.
Install IDview alongside whatever you use today. Two tags, same traffic, one week. Compare match rate, compare the quality of the accounts, then keep the one that actually filled your calendar. We are comfortable with that test.
Run the head-to-headMake the switch
Identification is table stakes. Ranked pipeline is the product.
Free workspace, unlimited seats, no migration project.